Plan your campaign

Here you may find some useful information and tools to help you plan your outdoor campaign as easily and effectively as possible.

When planning your campaign:

Find the most suitable OOH locations in the city maps:

Which DOOH products to choose and why:
DOOH product cards

Get inspired by our campaigns:
Campaign galleries

Preparing materials for your campaign:
Technical specification

Useful OOH campaign planning tool:
Outdoor Impact CAFAS


Recommendations for your perfect OOH campaign:

  1. You only have a few seconds to catch the attention of people passing by. Therefore, it is important that the message is simple and clear and that the sender is well presented.
  2. Photo and / or graphic elements are as important as words. Make sure that these items clarify the message and create a comprehensive impression.
  3. Use clear fonts. The text must be large and clear enough to be perceived at a distance.
  4. Be brief and clear in the message. The most effective outdoor campaigns are the easiest to experience. Keep the text short and accurate. Present a clear message without ambiguity.
  5. Think about the colors! Some color combinations can reduce readability. Color usage should be customised according to your message.
  6. Less is more. Make it as easy as possible for the audience to understand the message. Focus on key visual elements.
  7. Combine media. Use integrated communication on multiple media platforms for increased campaign performance. Tips: The whole message should fit on a box of matches!

Outdoor media planning tool

Outdoor Impact Baltics is the audience research for the out-of-home media in Estonia, Latvia and Lithuania that provides audience estimates for outdoor advertising in the cities of Riga, Tallin and Vilnius. Outdoor Impact quantifies how many people see a campaign and how often they do so.

All media agencies and customers are offered CAFAS (Cover And Frequency Analysis System) software free of charge, with regular updates provided several times a year.

Please contact us for more information.


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