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Story / Digital solutions, News

The reach numbers of DOOH advertising in “Domina Shopping” have expanded

As of this week, The network of "Domina Shopping" (previously consisting of 13 DOOH screens) has been expanded by two large-format digital screens (75”). Both are placed on either side of a very prominent hall of the shopping centre; it is part of the route to a grocery store - possibly the most intense flow of visitors that can be observed at Domina. The visibility of an ad on both sides of a hallway increases the reach numbers, which - by the way - have risen in this network of DOOH screens by 12%, reaching 34% of the population of Riga.

The network of "Domina Shopping" has been expanded by two large-format digital screens.

As of this week,  The network of “Domina Shopping” (previously consisting of 13 DOOH screens) has been expanded by two large-format digital screens (75”). Both are placed on either side of a very prominent hall of the shopping centre; it is part of the route to a grocery store – possibly the most intense flow of visitors that can be observed at Domina. The visibility of an ad on both sides of a hallway increases the reach numbers, which – by the way – have risen in this network of DOOH screens by 12%, reaching 34% of the population of Riga (within a month).

Are you acquainted with the latest statistics? Widespread lifestyle changes have also spawned new shopping habits – the flow of visitors in shopping malls has not only risen to numbers of previous years as well as, here and there, surpassed them, it has also become nearly just as large in weekdays as in weekends. Nowadays, we go shopping whenever it is more convenient for us, and e spend more money each individual time. The audience of an ad has therefore become more valuable.

As of this week,  The network of “Domina Shopping” (previously consisting of 13 DOOH screens) has been expanded by two large-format digital screens (75”). Both are placed on either side of a very prominent hall of the shopping centre; it is part of the route to a grocery store – possibly the most intense flow of visitors that can be observed at Domina. The visibility of an ad on both sides of a hallway increases the reach numbers, which – by the way – have risen in this network of DOOH screens by 12%, reaching 34% of the population of Riga (within a month).

Are you acquainted with the latest statistics? Widespread lifestyle changes have also spawned new shopping habits – the flow of visitors in shopping malls has not only risen to numbers of previous years as well as, here and there, surpassed them, it has also become nearly just as large in weekdays as in weekends. Nowadays, we go shopping whenever it is more convenient for us, and e spend more money each individual time. The audience of an ad has therefore become more valuable.

13 + 2 new DOOH screens at the “Domina Shopping” mall:
Flow of visitors per week:
 129 000
Reach numbers: OTC 1042 531
Guaranteed number of ad displays: 51 480

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